Go Sweet Spot.
Delivering a Smarter Shipping Management Platform for Businesses.
GoSweetSpot is a New Zealand based company specialising in cloud based freight management services. Founded in 2010, it has grown to become New Zealand’s leading courier and freight aggregator. The company provides a comprehensive shipping solution that helps businesses streamline their logistics processes, save time, and reduce costs.
Overview
Redesigning a Smarter Shipping Management Platform
Streamlined a complex freight platform to improve automation, reduce user friction, and scale operations for enterprise clients.
Client
Team
Product Owner, Developers, Testers
Role:
Lead Product and UX/UI Designer
Impact
- Redesigned entire UI → modern, user-friendly, visually appealing
- Faster onboarding experience
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↑ Efficiency across workflows
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Added Bulk Apply Shipping feature
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↓ Errors in bookings
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Improved several smaller but critical features for smoother experience
The Challenge
❌ Difficult-to-navigate interface
❌Complex multi-carrier integrations
❌ Confusing order & booking flow
❌ Clunky bulk upload process
❌ Unreliable printing infrastructure
❌ Poorly understood automation
The Process
Key Insights & Solutions
Insights
- Ecommerce integration often required expert or support help
- Speed Print was manual and unclear UI
- The printer agent was difficult for non-technical users to install
- Users thought labels = auto booking
Solution
- We redesigned integration for major ecommerce platforms to be simple and self-service.
- We designed a filter to batch-apply shipping methods to orders.
- We redesigned the print agent with a simplified setup.
- We added booking icons with number badges to clearly indicate unbooked couriers.
User Flow
Wireframe
Outcome & Impact
🧩 Cut integration-related support requests by 80%
⚡ Improved user flow for Speed Print and Bulk Print
📦 Reduced support contact for unbooked couriers by 100%
🖨️ Lowered printer agent support tickets by 20%
UI Kit
Conclusion
The GoSweetSpot redesign streamlined complex shipping processes into a more intuitive platform, reducing task time and improving overall usability. By applying user research, prototyping, and iterative testing, I delivered a scalable design system that supported both business and customer needs. The updated platform enhanced efficiency for SMEs, improved adoption rates, and positioned GoSweetSpot as a more competitive SaaS solution in the logistics space.
