Redesigning GoSweetSpot: A UX/UI Case Study
GoSweetSpot is a New Zealand-based company specializing in cloud-based freight management services. Founded in 2010, it has grown to become New Zealand’s leading courier and freight aggregator. The company provides a comprehensive shipping solution that helps businesses streamline their logistics processes, save time, and reduce costs.
Introduction
GoSweetSpot began over a decade ago as a small project and has since grown into a successful company with multiple teams, offering a variety of features. I joined this intelligent team to redesign the entire platform, aiming to combine features and simplify the user experience.
Discovery and Research
The first step was to immerse myself in the existing features of the platform. I identified which features were no longer in use and which could be combined. User testing with both existing and new users was conducted to uncover pain points and areas of struggle. Additionally, I collaborated with the customer service team to review the most common issues reported by end users.
Concept Development
Based on the research findings, we created basic concepts and presented them to the product owner for approval. Upon approval, we began exploring the chosen concept further, creating wireframes and low fidelity prototypes.
User Testing and Iteration
The prototypes were user-tested to ensure they were effective and user-friendly. Feedback from these tests was invaluable in refining the designs. Once we were confident in the usability of the prototypes, I designed the UI kit and UI system, culminating in the final prototype.
Outcome
The result was a beautifully simple interface that allows users to perform their shipping tasks seamlessly. The redesigned platform not only met the needs of GoSweetSpot but also significantly improved the user experience for both new and existing users.
Conclusion
Through a thorough process of research, concept development, and iterative testing, I successfully designed a user-friendly and efficient solution that addressed the needs of GoSweetSpot and its end-users. This project highlights my ability to combine comprehensive user research with innovative design to create intuitive and effective digital experiences.
Redesigning GoSweetSpot Website
