This concept aims to protect New Zealand native birds through public awareness of the treat our pets pose to New Zealand’s unique wildlife.

Originally sponsored by Auckland Zoo, Kittaway illustrates a solution to controlling our cats’ impact on protected wildlife. Simply attaching a bell to their collar minimises the harm they can inflict on native birds.

The interactive mechanics of Kittaway encourages the user to play and photograph the board. The simultaneous movements of the Bird’s wings and the cat’s collar. Finally, public awareness can be achieved through users’ sharing photographs on social media.